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Four things to check on your own website in ten minutes
You don't need software, an SEO agency or an AI scanner. Open your own website in a private window and check whether the path from “I want to hire you” to “you know about it” is actually joined up.
Why a manual check beats an AI audit: I built a program that runs these exact four checks automatically across Australian small-business websites. When I checked 24 of its findings by hand, 14 of the 24 didn't hold up. Ten minutes of your own eyes beats an automated scorecard every time.
Type your own domain + /contact-us into the address bar
What to do: Don't click your navigation menu. Type yourdomain.com.au/contact-us directly into the browser bar and press Enter.
Why it matters: When directories, referral partners or AI search tools link to your contact page without checking, /contact-us is the URL they guess first. In our manual review of Melbourne small businesses, we found active, busy businesses where /contact-us returned a 404 Page Not Found while the menu pointed to /contact or /get-in-touch. Nobody ever reports a 404 — they just close the tab.
Open your contact page on a phone and count the input boxes
What to do: Open your real contact page in a private mobile browser window. Count the boxes a customer can actually type into (not the search bar) and submit a real test enquiry.
Why it matters: If the count is zero — or if the 'Get a Quote' button only dials a mobile number — then every customer who finds you at 8:30pm has two choices: wait until tomorrow, or fill in your competitor's form tonight. Even worse: on some WordPress and Wix sites, a plugin update quietly breaks the Submit button while the page still looks normal.
Search your site for an @ symbol and check where bookings go
What to do: Look at your header, footer and contact page for a visible email address, and click your primary 'Book' or 'Quote' button to see whether it stays on your domain.
Why it matters: Homeowners with a burst pipe will ring a mobile number. Property managers, strata managers, commercial facility managers and clinic referrers work in email — and they often need to attach a work order or PDF. If your site has no email address and your booking widget sends them to a third-party portal with no note field, commercial work quietly bounces off.
Read your availability promise right next to your opening hours
What to do: Read the hero headline on your home page, then scroll down to the opening hours in your footer.
Why it matters: If your banner says '24/7 Emergency Service' or 'Same-Day Response', and your footer says 'Mon–Fri 8:00am – 5:00pm, Closed Weekends' with no explanation of what happens after 5pm, a customer calling at 6:15pm doesn't know which one is true. When an enquiry lands after hours and meets silence until Monday morning, the promise did more harm than good.
Questions
Why give away the checklist instead of running an automated scan for me?
Because I built the automated scanner first, ran it across 153 Australian small-business websites, and then checked 24 of its findings by hand. Fourteen of the twenty-four didn't hold up. A human owner looking at their own website for ten minutes is more reliable than any automated website audit tool.
What if we find a broken enquiry path and don't have time to wire the fix?
That's what our Team Map + First Fix sprint is for. In 10 business days we map where quoting, invoicing, bookings and job notes leak hours across your team, and we wire and launch your #1 fix inside your existing accounts — with a named person approving every customer-facing output.
Enquiries coming in is half the job. Handling them is the other half.
Once an enquiry lands, someone still has to quote it, follow it up, book it and chase the invoice. Take the free 4-Minute Check to see where your office leaks hours each week — or watch the interactive demo of an overdue-invoice chase where a person approves every draft.